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Amobee Buys Turn for $310 Million

Published Friday February 24

…marketing company based in Foster City serving brands such as Airbnb, Dell EMC and Lexus.

— Amobee, a subsidiary of Singapore telecom company Singtel, has agreed to buy Turn for $310 million. Turn is a digital marketing company based in Foster City serving brands such as Airbnb, Dell EMC and Lexus.

Turn offers advanced data and analytics solutions through a data management platform, allowing marketers to better understand customer interactions across ad formats and devices. Turn also operates a demand-side platform which provides programmatic buying capabilities that automate the process of buying digital ads in true time across video, mobile and display for major brands including KraftHeinz, Toyota and L’Oréal USA.

The deal is expected to close in the 1st half of 2017.

Article length: About 300 words.
Tags: Foster City
Read more at Svdaily

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